ThinkThin fuels growth with new 'on-trend' product

LOS ANGELES — ThinkThin will expand beyond its selection of bars with its new thinkThin Protein and Fiber Hot Oatmeal, marking its first new food category launch. The brand said it hopes to meet a rising demand for protein products and is first in the hot cereal category to offer a combo of both protein and high fiber with 200 calories or less. 

 

"ThinkThin Protein and Fiber Hot Oatmeal is an exciting and innovative addition to our product portfolio and demonstrates thinkThin's commitment to deliver food that is as nutritious as it is delicious," said Michele Kessler, CEO of thinkThin. "As a leader in the protein bar category, we have a solid understanding of the important role protein and fiber play in providing the perfect balance of energy and nutrition. We are excited to continue to fuel thinkThin's growth with the launch of thinkThin Protein and Fiber Hot Oatmeal and break into additional on-trend categories."

 

The new hot oatmeal product is available in a multipack box of six packets or a single-serve bowl. Each serving of thinkThin Protein and Fiber Hot Oatmeal contains 10 g of protein and 5 g of fiber. The product is available in four varieties — Farmer's Market Berry Crumble; Madagascar Vanilla, Almonds, Pecans; Original Sprouted Grains (box only) and Honey Peanut Butter (bowl only).

 

ThinkThin Protein and Fiber Hot Oatmeal is available online at at select retailers and grocery stores. Nationwide availability will begin in March.