Tic Tac debuts Shake It Up campaign

SOMERSET, N.J. — Tic Tac has unveiled its first-ever 360-degree marketing campaign, the brand announced Monday.

Tic Tac said Shake It Up highlights odd facts about daily routine activities and encourages consumers to explore new ways of doing things. The campaign features interactive advertising — including TV spots and a three-tiered billboard (that touts an augmented reality experience) in New York's Times Square — and mobile experiences, including the brand's new Tic Tac Viewr application, which allows consumers to directly interact with Tic Tac's outdoor and print ads, and product packaging.

More information about the campaign can be found on social media outlets, including the brand's Facebook page, Twitter feed and YouTube channel.

"In listening to our consumers, we learned that they want to be surprised and entertained. Our response was to create a campaign that inspires them to spontaneously break up their routine," said Noah Szporn, category manager for Tic Tac mints of Ferrero U.S.A. "The 360-degree Shake It Up campaign goes beyond traditional advertising, especially through the mobile technology of the Tic Tac Viewr app, which allows consumers to engage with Tic Tac mints wherever they are through a medium that they never leave behind."