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Tic Tac looks to cool down breath this summer

5/4/2011

SOMERSET, N.J. — Tic Tac is kicking off summer with two new mint flavors.


New wild cherry and peach fusion Tic Tac mints are being supported with the brand's Shake It Up summer campaign on Twitter, which includes a series of sweepstakes and more.


"With the new summer flavors, we hope to inspire consumers to change up their everyday routine and energize their summer," said Noah Szporn, category manager for Tic Tac mints at Ferrero U.S.A. "Sometimes everyone feels like they're stuck in a rut, and our fun summer Shake It Up campaign is all about helping consumers break out of the mundane."


Wild cherry and peach fusion Tic Tac mints will be available at select drug, grocery and convenience stores.

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