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Tic Tac’s new campaign embraces life’s lighthearted moments

Tic Tac is inviting consumers to open up like never before.

The Parsippany, N.J.-based company, which is part of the Ferrero portfolio, unveiled its new Open Up campaign and brand persona, Mr. Tic Tac.

“We're excited to introduce Mr. Tic Tac, who personifies our brand perfectly and shows the importance of sharing connections in an upbeat, fun way,” Felipe Riera Michelotti, vice president marketing, Tic Tac North America at Ferrero USA, said. “Our hope is that Mr. Tic Tac inspires our fans to open up in their own way.”

In the spot, created by the brand’s creative agency Laundry Service, focuses on Mr. Tic Tac’s mission to help people open up and share life’s lighthearted moments with others, the company said.

The 30-second spot isn’t the end of Mr. Tic Tac. He also will bring his tongue-in-cheek tone to the brand’s campaign on its social channels. The campaign will be live through early December, and air on such networks as Fox, TBS, Freeform and MTV.
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