Tide introduces mobile application for iPhone, iPod Touch

CINCINNATI Tide introduces the Tide Stain Brain, a downloadable application through which consumers can conveniently find and share solutions for stains that happen at home and on the go.

After downloading the free application, consumers can:

• Browse the top 20 stains, according to popularity
• Use search and filters to easily find stains by name or category
• Retrieve the Tide stain solution, complete with on-the-go tips, Fabric Care notes, and recommended Tide products
• Contribute Stain Solutions right on their iPhone, all of which are readily available to users
• Rate Tide's -- and other users' -- stain solutions and give feedback on how they worked
• Ask questions and connect with other community members
• Easily navigate to product pages to find additional information, store locators and more

The Tide Stain Brain, created by Digitas of Publicis Groupe, utilizes Get Satisfaction, an innovative social-networking platform that fosters consumer-to-consumer problem-solving and facilitates sharing of information between customers and companies. For Tide Stain Brain, the Get Satisfaction technology has been integrated to enable consumers to contribute their own stain solutions, rate others' stain remedies and share feedback with the community.

"As the trusted leader in laundry and fabric care, we wanted to create a tool to help people with a universal problem: frustrating stains," says Suzanne Watson, associate marketing director, Tide North America. "At the same time, we recognize that consumers also have a lot of passion for their own personal stain remedies so we wanted to provide a forum for people to share the laundry tips and tricks that work best for them."

For more information or to review the web-based version of the Tide Stain Brain, visit www.tide.com.