Tombstone to debut Roadhouse Pizza line
SOLON, Ohio -- A leading frozen pizza brand is launching a new product line by bringing back a popular theme from the 1990s.
Tombstone says its 1990s campaign, "What do you want on your TOMBSTONE?", will re-start this month with Funny or Die and actor Oliver Muirhead, who starred in the original commercials.
"We went back to our roots in Medford, Wis., to develop the new Roadhouse line, so it made sense to look back to one of our most classic campaigns to generate excitement around the launch – and to celebrate how far Tombstone has come in offering authentic, heavily-topped thin and crispy pizzas," said Todd Macsuga, director of marketing for Tombstone.
Tombstone Pizza, a Nestlé brand, is looking to give fans more of what they want with the new Roadhouse line, which features two layers of 100% real cheese and large cuts of premium meats and vegetables.
New Tombstone Roadhouse pizzas are available in four varieties, each on a crispy thin crust and made with 100% real mozzarella cheese:
• BRING ON THE MEAT: Premium pepperoni, Italian sausage, Genoa salami.
• DOUBLE DOWN DELUXE: Premium pepperoni, Italian sausage, red and green peppers, caramelized onions.
• PILED HIGH PEPPERONI: Premium pepperoni.
• TWO MEAT MATCHUP: Premium pepperoni, Italian sausage.
Roadhouse pizzas are available at retailers nationwide with a suggested retail price of $7.99.