Too Tarts SmartChoice has the golden ticket with melted ice cream spray

ATLANTA Innovative Candy Concepts, creator of the Too Tarts Smart Choice brand, has reinvented a childhood favorite with its new melted ice cream spray, set to premiere at the annual All Candy Expo this weekend.

As an industry first, the Melted Ice-Cream Sprays are a sugar-free and fat-free treat that come in a super sized spray bottle that contains 33 percent more candy per container. Each spray contains 6 servings at only 10 calories per serving. Ice cream lovers can choose from three premium flavors: Blueberry, Strawberry and Banana-Split.

Suggested retail price will be approximately $1.29 per spray bottle. For a limited time, Innovative Candy Concepts will offer consumers a chance to receive a “Free” Too Tarts SmartChoice Melted Ice Cream T-shirt with proof of purchase.

Innovative Candy Concepts, manufacturers of Too Tarts SmartChoice and Sinfully Delicious candy brands, is a privately owned company based in Atlanta, GA. The Too Tarts SmartChoice product lineup includes Super Sweet and Sour Blast Liquid Spray Candy, Xtra Sour Goo, Sweet and Sour Suck Ups, and SourWave Fruit Juice Drink.