Tostitos launches NFL season-long promotion

PLANO, Texas — Tostitos, the official chip and dip of the NFL, on Monday announced a season-long promotion called Party Like a Pro.

Designed to honor fans who serve Tostitos at game-watching parties, the promotion allows consumers to visit Tostitos.com and enter unique codes from the brand’s products, the company said. Consumers can apply their accumulated points to bidding in online auctions, which open Aug. 28 and close during every Thursday night game. 

Prizes include custom NFL Xbox consoles and EA SPORTS Madden NFL 16, in addition to NFL game tickets to attend one of the 2015 NFL games in London.

"Fans are truly the ones who bring the party to the NFL experience, whether they're hosting game-watching parties at home or tailgating in the parking lot," Jeff Klein, VP of marketing of Frito-Lay’s North America division, said. "This season, we are celebrating fans who make Tostitos brand products the centerpiece of their festivities by offering them a fast-paced, interactive opportunity to rake in fun rewards, ensuring their NFL experiences are truly spectacular."