Tostitos looks to rescue parties everywhere with new website


PLANO, Texas — Tostitos has launched a new online resource in partnership with entertaining expert Courtney Dial-Whitmore.

Housed on Frito-Lay's Facebook page, Tostitos Fiesta 411 is designed to provide consumers with ideas for planning and creating perfect at-home cantina-style parties, complete with the perfect snacks. The resource's debut is in line with launch of the limited-edition Tostitos Thins tortilla chips, which are exclusively available at Target stores through mid-July.

"Tostitos knows how to party, so bringing the brand's social flare together with an expert like Courtney Dial-Whitmore is the perfect way to prepare for a fun-filled summer," Frito-Lay North America senior director of marketing Christina Menendez said. "Combining expert party pointers with our new Tostitos Thins chips is a sure way to bring the fiesta home."

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