Tostitos touts new 'spokesbag'

PLANO, Texas — Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

The company's "spokesbag," which appears in two videos hosted on YouTube and Tostitos.com, made its debut during the Tostitos-sponsored Fiesta Bowl college football game on Monday. The "spokesbag" is a talking Tostitos chip bag, complete with arms and a mouth.

The "spokesbag" campaign launch was in line with the brand's partnership with Big Brothers Big Sisters. Last month, the brand hosted "Tostitos Fiesta in the Square," a football-themed party held in New York's Times Square that was designed to benefit the organization.

Frito-Lay, the brand's parent company, said the campaign will run through 2012 and bring the brand back to its roots as the "life of any party."

“For more than 30 years, the Tostitos brand has been about bringing fans together around the chip and dip bowl, and making any occasion a social celebration,” Frito-Lay VP marketing Justin Lambeth said. “This new campaign takes us back to our party heritage in a fun and unique way that we hope will spark even more social gatherings in 2012.”