Dog chews promoting clean teeth are on the rise

Multipet’s Canine Clean line of dog chews are designed to assist with teething, help remove tartar and massage gums. The toys are infused with a choice of peppermint or spearmint, which helps freshen breath. Canine Clean products from the Moonachie, N.J.-based company also support many drug stores’ direction of promoting health and healthy choices for their customers.   

Known for its originality and innovation, the ability to adapt has been a key to success at Multipet, according to company officials. According to IRI data, Multipet has six of the top 10 selling toys in the country, and creating sets for retailers operating with small pet department footprints has become one of its specialties. Multipet executive vice president Leslie Yellin said that by focusing on core products, smaller departments can thrive. “Sales will always grow with the presence of our Loofa Dog, Lamb Chop or our bright-colored rope tugs,” Yellin said. 

If there was any advice she would offer retailers it’s to stick with the tried-and-true favorites for inline assortments. To keep the department on trend and interesting, Yellin suggested maximizing space by bringing in promotional items via clip strips, PDQs and other display vehicles.