Trix brings back its classic fruity shapes

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Trix brings back its classic fruity shapes

10/02/2018
Fans who have been asking Trix to bring back its beloved shapes of the '90s are in for a real treat.

The Minneapolis-based company, which is part of the General Mills portfolio, announced the return of its classic Trix fruity shapes.

“Trix cereal is beloved by our fans, and we heard loud and clear that they wanted to see the iconic shapes back in their bowls,” Scott Baldwin, director of marketing at General Mills cereal, said. “When Trix launched in 1954, it was the first fruit-flavored cereal that was colorful and fun. We're excited to continue that legacy, bringing an extra dose of joy to breakfast.”

After first debuting the fruit shapes in 1991, the cereal returned to its round shapes in 2006. Since then, the brand has seen more than 20,000 requests from fans asking how to bring back the classic shapes, the company said.

Containing 12 vitamins and minerals, the classic Trix fruity shapes are made from whole grains and contain such flavors as raspberry red, lemony lemon, orangey orange, wildberry blue, grapity purple and watermelon.

The classic shapes will appear on retail shelves throughout fall 2018. Further information on the blast from the past can be found on the company’s website.