Tropicana evolves beverage offerings

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Tropicana evolves beverage offerings

By Gisselle Gaitan - 03/12/2018
Tropicana is expanding its already large portfolio by introducing two new beverages, Tropicana kids and Tropicana coco blends.

The Chicago-based company's kids line contains certified USDA organic premium fruit juice drinks that come in three flavors — fruit punch, mixed berry and watermelon. The product also features 45% real fruit juice that is mixed with filtered water, no added sweeteners or artificial flavors, the company said.

Coco blends offer the brand's signature juice drink, with a splash of coconut water to provide consumers with a new way to enjoy both. The launch will come in two flavors — pineapple with coconut water and peach passion fruit with coconut water — and contains no artificial sweeteners or flavors and features 100% coconut water.

"Tropicana has continued to innovate to secure our spot not only at the breakfast table but throughout the daily lives of on-the-go Americans," Becca Kerr, senior vice president, North American nutrition fruit and vegetable portfolio said. "We're thrilled to launch Tropicana Kids, offering an organic, premium fruit juice drink for busy parents who don't want to sacrifice their kids' nutrition, while Tropicana Coco Blends introduces a delicious way to enjoy the coconut water craze in a great-tasting juice drink."

Both new offerings are available in select retail locations nationwide. The kid's juice offerings will be featured in the juice box aisle in multi-packs while the coco blends can be found in the chilled juice section in multi and single-serve sizes. Further product information and store availability can be found on the company's website.