Tropicana launches 'Get Your Fruit On!' campaign

CHICAGO As 7-out-of-10 American adults are not getting enough fruit in their daily diets -- despite the USDA Dietary Guidelines recommendation to consume four servings, or two cups, of fruit a day as part of an overall healthy diet -- Tropicana is doing something to make fruit consumption easy for all.

To help narrow the fruit gap for kids in need, and encourage Americans to increase their fruit consumption, Tropicana Products is rallying people to "Get Your Fruit On!" with Tropicana Pure Premium orange juice starting in June: National Fruit and Vegetable Month.

"The goal of our 'Get Your Fruit On!' campaign is to help Americans, and especially kids, in need of good nutrition get on the right path to realizing the nutritional benefits of fruit and fruit juice," said Andy Horrow, chief marketing officer for Tropicana. "Surprisingly, we've learned a majority of orange juice drinkers are unaware that 100% orange juice contributes to their daily fruit intake. A glass of Tropicana Pure Premium orange juice at breakfast is one great-tasting and convenient way to get a jump start on your fruit goals."

To kick off this campaign, Tropicana is donating orange juice to the USDA's Summer and School Food Service Program For Kids. A quarter million fruit servings of Tropicana Pure Premium 100% orange juice will be given to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program.