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Tropicana launches lemonade, helps Habitat for Humanity


PALMETTO, Fla. Tropicana officials announced the launch of a 100 percent natural lemonade, Coastal Groves, Monday. The launch was tied in with the dedication ceremony of a recently constructed Habitat for Humanity home, build by Tropicana employees, and painted yellow for the occasion.

Dozens of Tropicana employees who helped build the home were present at the ceremony. In all, about 300 Tropicana employees put in time and labor into its construction.

Tropicana announced in January it will donate $1 million to Habitat for Humanity International during a three-year project to build houses along the Gulf Coast. Officials said construction of another seven homes is planned in that time.

Coastal Groves lemonade will be produced from lemons grown in California and transported to Bradenton, Fla., for processing. The juice will be available in three flavors; original lemonade, peach lemonade and raspberry lemonade.

Coastal Groves lemonade is already available in Manatee County and will debut nationwide during May, Tropicana’s manager of public relations, Karen May, said. Coastal Grove lemonade 12-oz. bottles retail for $1.79 and 64-oz. cartons for $2.99.

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