Tropicana wants consumers to ''Rescue the Rainforest''

CHICAGO Tropicana, a division of PepsiCo, has partnered with Cool Earth, an international trust dedicated to protecting the rainforest to offer consumers the opportunity rescue the rainforest.

Through 2009, specially-marked packages of Tropicana Pure Premium and Trop50 products will carry a code that consumers can enter online at www.tropicanarainforest.com. For each code entered, 100 square feet of rainforest will be saved. Once registered, consumers can enter additional codes with each purchase and increase area of rainforest they have rescued. There is no limit to how many codes a consumer can enter, and Web visitors can register individually or as a group. Through the technology provided by Google Maps, those who register can watch the area of rainforest being saved by Cool Earth grow.

Tropicana packages carrying the code are: 12-ounce, 64-ounce, 89-ounce and 128-ounce Tropicana Pure Premium orange juice, as well as the 59-ounce package of the new Trop50 orange juice beverage. Codes can be entered online through 12/31/09.

"We are proud to support Cool Earth and its mission to save the endangered rainforest and help reduce the impact of climate change," said Neil Campbell, president of Tropicana. "We believe in doing our part to make the planet better and this campaign makes it easy for our consumers to join us in helping to preserve the natural environment. We hope that this campaign can trigger a movement with an extraordinary impact."

With Tropicana's help, Cool Earth will secure threatened rainforest by putting it in a local trust, and work toward protecting it around the clock. Cool Earth employs locals, helps fund community-based livelihood and makes sure the rainforest is managed sustainably, generating a good income for the local economy. Tropicana has already protected 5,000 acres of endangered rainforest in the Amazon.