Truvia launches Nectar with celebrity chef Devin Alexander

MINNEAPOLIS -- Popular sweetener brand Truvia has partnered with celebrity chef Devin Alexander to kick off a new campaign with recipes featuring Truvia Nectar.

Truvia Nectar is the newest addition to the Truvia line of sweeteners made with stevia leaf extract, the sweetest part of the stevia leaf. Launching nationally in October, Truvia Nectar is ideal for use in foods and beverages where honey sweetness is desired with fewer calories. It can be used anywhere honey is used, including hot and cold beverages, oatmeal, yogurt, fruit, baked goods and recipes. 

As the voice of Truvia, Alexander will create and share her original recipes, make personal appearances at special events and provide content on the brand's social channels.

"Devin's philosophy of food and life fits perfectly with everything the Truvia brand stands for – life with less sugar can be just as sweet," said A.J. Aumock, global marketing leader, Truvia.



Truvia Nectar is available now at retailers nationwide.