TV host featured in Sweet’N Low campaign

NEW YORK Sweet’N Low has announced that Regis Philbin will be its spokesman in its new campaign which launched today.

The Live With Regis and Kelly star will be featured in TV and print ads in venues across the country with The Pink Panther endorsing Sweet’N Low’s sweetness. Philbin is also featured on the Sweet’N Low Web site; Sweetnlow.com.

Jeff Eisenstadt, president and chief executive of Cumberland Packing, New York, told the press in a statement, “Sweet’N Low is celebrating its 50th birthday, so we wanted to do something really special for the brand; I always thought Regis exuded honesty and sincerity. When you see and hear him, you immediately like the guy. When we found out he was an avid and long time user, we jumped at the chance to make him our international spokesperson.”

The first TV ads aired today during Oprah, Rachael Ray, Wheel of Fortune and other programs.

Last year, Sweet’N Low spent $4 million on advertising, according to the Nielsen Monitor-Plus.