Twix calls on Lachey to help consumers pick sides

HACKETTSTOWN, N.J. — Are you team Left or team Right? It’s a question that Mars Chocolate North America is posing to consumers and they’ve tapped recording artist and television personality Nick Lachey to weigh in.

 

Lachey will represent the company’s Peanut Butter Left Twix (creamy peanut butter and crunchy cookie inside), as well as Peanut Butter Right Twix (smooth peanut butter and a crunchy cookie inside.)  

 

"Nick Lachey perfectly represents rich and creamy Peanut Butter Left Twix, with his rich array of talents and clear preference for Left Twix,” said Kerry Cavanaugh, brand director. "Just as our new ads make it clear the 'difference' between Peanut Butter Left and Right Twix, the partnership with Nick further clears up any confusion and helps fans finally know which side to pick of Peanut Butter Twix.”

 

The print and digital assets for Mars’ campaign were created by the agency BBDO New York. The brand also is encouraging consumers to take to social media to declare their preference using #LeftTwix or #RightTwix.