Twizzlers promotes release of 'The Amazing Spider-Man' on Facebook

HERSHEY, Pa. — Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

Now through July 7, consumers nationwide can visit Facebook.com/Twizzlers to help build a virtual web for a chance to win various prizes, including a Sony Blu-ray disc home theater system, "The Amazing Spider-Man" T-shirts, a one-month digital subscriptions to Marvel Digital Comics Unlimited and more. In addition to unlocking "The Amazing Spider-Man" prizes, fans also can access exclusive movie content, including "The Amazing Spider-Man movie" trailer and Peter Parker's photo album, which will be housed on Twizzlers' Facebook page.

"From the candy's signature red color to its web-like characteristics, our iconic Twizzlers Twists are the perfect complement to sweeten fans' movie experience both on and offline," Twizzlers brand spokeswoman Anna Lingeris said. "We're excited to team up with Sony Pictures to bring added excitement to 'The Amazing Spider-Man' through this unique online experience and the chance to win a trip to the set of the next Spider-Man film."