Two iconic candy brands celebrate by going retro

BETHLEHEM, Pa. — For Just Born Quality Confections 2015 will be a year of celebrations. Two of the company's brands — Mike and Ike and Hot Tamales — will reach significant milestones this year. 

 

Mike and Ike celebrates 75 years on store shelves and its fellow brand Hot Tamales will raise a glass to 65 years. To honor these enduring confections, both products will appear on retail shelves in vintage packaging. The celebration will continue with product innovations, partnerships and other announcements throughout the year, according to Just Born Quality Confections.

 

Mike and Ike was founded in 1940 with an original variety that offered candy lovers cherry, orange, lemon and lime flavors. (Strawberry was added to the mix in 2004.) All told, nearly 40 varieties of the candy have been produced over the years.

 

Hot Tamales made its debut in 1950 to meet a consumer need for a spicier candy, the company said, adding that it's the top cinnamon candy brand in the United States. 

 

"We are proud to celebrate the anniversaries of Mike and Ike and Hot Tamales, which underscore our rich candy heritage and ongoing commitment to providing great tasting treats for consumers," said Brian Bachrach, marketing director for Mike and Ike and Hot Tamales. "We're excited that the enthusiasm for these brands continues to grow, and that new generations of fans experience the great flavors and unique experiences that only Mike and Ike and Hot Tamales can deliver."

 

Both "retro" varieties of the candies are available in 5-oz. boxes for a suggested retail price of $1.00 to $1.39.