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Unilever revives luxury dessert Viennetta in time for holidays

11/24/2008

ENGLEWOOD CLIFFS, N.J. Unilever Ice Cream has announced it will bring back Viennetta frozen desserts. Viennetta is a frozen vanilla or chocolate dessert cake covered in chocolate layers.

“This sophisticated, rich frozen treat is great for any home-entertaining occasion, whether you’re a guest in search of the ideal hostess gift, a hostess looking for a delicious dessert to complement the night’s meal, or a mom who simply wants to please her family,” said Ice Cream senior brand director David Burrows said in a statement. “Viennetta is the perfect holiday dessert experience, so we wanted to reintroduce the product in time for those celebrations with loved ones and friends.”

Viennetta was first released in England in 1982 and later released in the United States in 1992. It was sold through 2003, Unilever Ice Cream said.

Vanilla and triple chocolate Viennetta desserts are available at retailers across the United States from October 2008 to February 2009. Suggested retail price for a 5-ounce Viennetta cake is $2.99.

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