Utz Quality Foods, MLB present sponsorship agreement

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Utz Quality Foods, MLB present sponsorship agreement

Utz Quality Food and Major League Baseball announced a new multi-faceted sponsorship agreement set to span across television, digital media and retail locations.

The newly announced partnership also makes the Hanover, P.A.-based snack company the official salty snack of the MLB. The new collaboration between both brands begins this season, with Utz looking to promote its full assortment of products with integrated branding across the MLB’s broadcast and digital platforms.

“As a nearly 100-year-old, family-owned company, Utz is proud to be affiliated with an institution as great as MLB,” Tom Flocco, president and COO of Utz, said. “We both place a great deal of emphasis on quality, family, excellence and tradition, and look forward to finding ways to bring Utz fans and MLB fans closer together.”

In addition, the snack company also will incorporate baseball-themed packaging for a variety of its products, which includes the silhouetted batter and other official MLB marks. The products to be featured are to range from classic ballpark snacks such as pretzels, potato chips, cheeseballs and popcorn, the company said.

“Fans have watched baseball games while enjoying their favorite food for decades, so a fully integrated partnership with Utz and its collection of snacks is a perfect match,” Noah Garden, MLB executive vice president of commerce, said. “A classic American brand, Utz potato chips, pretzels and cheeseballs are a welcome addition to the MLB lineup of sponsors.”

The multi-year partnership supplies the consumables brand with marketing and activation rights across MLB special events including All-Star Week attractions such as The Color Run All-Star 5K and GEICO All-Star FanFest, the Postseason and the World Series presented by YouTube TV.

More information and specific activation plans will be released at a later date.