Venom Energy drink scores with major sports superstars
PLANO, Texas Dr Pepper Snapple Group has sank its teeth into the energy drink market with Venom Energy.
The beverage blend contains caffeine, l-carnitine, guarana, inositol, glucuronolactone, maltodextrin, ginseng and taurine. To promote the new beverage, Venom Energy has recruited athletes to promote its brand. They include:
- Joe Johnson, Atlanta Hawks
- Adam Jones, Baltimore Orioles
- Milan Lucic, Boston Bruins
- Lance Briggs, Chicago Bears
- DeMarcus Ware, Dallas Cowboys
- Kenyon Martin, Denver Nuggets
- Pavel Datsyuk, Detroit Red Wings
- Lance Berkman, Houston Astros
- Jordan Farmar, Los Angeles Lakers
- Joey Porter, Miami Dolphins
- Max Talbot, Pittsburgh Penguins
- Roger Mason, San Antonio Spurs
- Patrick Willis, San Francisco 49ers
- Lofa Tatupu, Seattle Seahawks
The Venom Energy athletes will participate in promotions and marketing campaigns and will be featured on in-store merchandising materials in their respective regions.
"From Berkman's crushing homers to Ware's devastating hits, the Venom Energy athletes play with energy and power that personifies the impact of the brand," said Chanda Rhodes, director of marketing for Venom Energy. "Venom Energy awakens the power within and allows you to seize the moment."
Venom Energy fruit punch, mango, regular and low-carbohydrate/low calorie offerings are available in 16.9-oz. resealable aluminum bottles at retailers nationwide for a suggested retail price of $2.39. Venom Energy regular and low-carbohydrate/low calorie offerings are also available at retailers in 4-packs of 16-oz aluminum cans for a suggested retail price of $6.99.