Wegmans conducts survey on consumer baby-care shopping habits

ROCHESTER, N.Y. Wegmans Food Markets is conducting a survey through its newsletter to find out among other objectives, how it measures up against mass merchants and wholesale clubs when it comes to baby’s needs.

Earlier this week, the chain sent an invitation to its email newsletter subscribers urging them to take an online survey of their baby care preferences and shopping habits. The survey is aimed at those customers who have purchased baby products at its stores within the last two months.

The chains is asking its customers to gauge the importance of such factors as the amount of in-store space dedicated to baby items, variety, the availability of store brands and club packaging, adequate inventory, price; and such non-category factors as time spent at checkout, a child-friendly environment, and assistance in carrying groceries to the car. The survey is also looking for shopping behavior with regard to baby care categories at its rivals including warehouse clubs, mass merchants, and supercenters.

Wegmans also is asking survey respondents whether it has been able to live up to their shopping expectations; and how it could improve the shopping experience in regard to baby care items.