Weight Watchers launches new cereals
MINNEAPOLIS — Weight Watchers on Monday launched a line of branded, ready-to-eat cereals at select retailers. The cereal made its market debut with some help from Mom Brands, a family-owned cereal company that is licensed to manufacturer and distribute the brand.
The new cereals help consumers meet their weight-management goals, according to the company:
Weight Watchers Oat Clusters With Almonds features sweetened flakes of corn and wheat, with added granola clusters made with steel-cut oats and sliced almonds. The 120-calorie cereal includes 8 g of whole grains per serving;
Weight Watchers Whole Grain Honey Nut Toasted Oats cereal is made with real honey and provides 13 vitamins and minerals. This variety contains 120 calories per serving and provides 18 g of whole grains;
Weight Watchers Frosted Shredded Wheat With Protein features 12 layers of sweetened whole grain wheat. It offers 6 g of protein, 5 g of fiber, 40 g of whole grains and 210 calories per serving;
Weight Watchers Oat Clusters With Cherries and Almonds contains sweetened flakes of corn and wheat with added whole grain oat granola clusters, sliced almonds and cherries. It provides eight essential vitamins and minerals and has 120 calories per serving; and
Weight Watchers Chocolate Frosted Shredded Wheat, which features 12-layer biscuits that contain 38 g of whole grains and provide 5 g of fiber per serving.
"When it comes to food purchasing decisions, taste and health are high on consumers' grocery lists," said Dorothy Johnson, Weight Watchers brand manager, MOM Brands. "We are excited to give weight-conscious consumers new cereals that they can feel good about eating and help them lead healthier lifestyles without sacrificing taste and convenience."
Consumers can find Weight Watchers cereals at Kroger, Safeway, Meijer and several other retailers. National distribution is expected in January 2015, the company said.