Weis promotes Tator to oversee private-brand program

SUNBURY, Pa. — Weis Markets earlier this week named Regina Tator as its director of private brands. 

Tator succeeds Bruno Garisto, who was recently named VP center store sales and merchandising. Tator will oversee the product development and sales and marketing for the company’s 6,300 private-brand products, including center store, healthy and beauty care, and perishable private products.

Prior to taking over the private-brand program, Tator worked as the company’s director of center store sales, where she oversaw the day-to-day merchandising, sales programs and promotions for dairy, frozen and all direct-store delivery categories. Previously, she worked at Price Chopper, where she was director of corporate brands. Tator will report to Garisto.