Wheat Thins extends ad campaign to support new flavors

EAST HANOVER, N.J. — Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

The two new television ads feature "Saturday Night Live" alumnus and "30 Rock" star Tracy Morgan and legendary "Jeopardy!" host Alex Trebek, each enjoying Wheat Thins' new flavors, spicy buffalo and zesty salsa, respectively. The new ads build on the brand's first ad earlier this year, which featured characters from the animated comedy "Family Guy."

"We're proud that Wheat Thins can be the snack that goes with what our fans love to do," Kraft Foods senior marketing director Jim Low said. "From going to music festivals to watching sports to hanging out with friends, our fans are passionate about what they do and the 'Do What You Do' campaign gives us a fun, pop-culture way to celebrate it."

Spicy buffalo and zesty salsa Wheat Thins join the current lineup of ranch, smoky BBQ, sundried tomato and basil and white cheddar flavors. Both new items feature 100% toasted whole grain crunch, the company noted.