Wheaties celebrates champions with retro boxes

MINNEAPOLIS — Wheaties is introducing three new Wheaties boxes that feature retro images of former "Wheaties Champions."

The cereal brand said touting images of Muhammad Ali, Bruce Jenner and Mary Lou Retton on its boxes is designed to call out how these three athletic legends have continued to inspire America’s future athletes.

“Their respective records speak for themselves, but it is their legendary performances that have made each champion an inspiration to so many,” Wheaties marketing manager Betsy Frost said. “Wheaties’ fans have long asked for these icons to be featured on the box again. We’re thrilled to fulfill their requests and once again honor each athlete’s spirit of championship.”