Whole Foods brings famed illustrator's work to store shelves

AUSTIN, Texas — Whole Foods Market and the award-winning brand The World of Eric will join forces to roll out a series of cereal boxes for the grocer's 365 Everyday Value line. The packaging will include games for children as well as Carle's iconic artwork, which includes illustrations from the book "The Very Hungry Caterpillar."

 

“Eric Carle’s work inspires intellectual and creative growth for children,” said Brianna Blanton, brand manager for Whole Foods Market’s private-label brands. “We hope our shoppers enjoy seeing his artwork on our shelves as much as their little ones do.”

 

Carle's "The Very Hungry Caterpillar" has been translated into 60 languages, racking up 38 million sold copies since it was published in 1969. Additionally, he's written and illustrated more than 70 pictures books, which have sold more than 125 million copies.