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Whole Foods launches exclusive soft drink

11/30/2009

AUSTIN, Texas Whole Foods Market is rolling out an exclusive, all-natural drink in its U.S. stores, according to reports.

Cascal, which has been designed in France, will be available in three blends: crisp white, light red and fine dry.

"We are excited to be offering Cascal exclusively in our stores," said Jim Spiers, global VP purchasing for Whole Foods Market. "Cascal is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season."

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