Wholemato debuts organic agave ketchup

NEW YORK Wholemato Co. has announced the launch of its Spicy Organic Agave ketchup. The new flavor of ketchup debuted at the Natural Products Expo West trade show.

Wholemato touts its new condiment as a healthy variation on traditional ketchup. It is flavored with agave nectar, jalapeno peppers, organic tomatoes and other spices. Wholemato president and founder Jason Kessler said he created Wholemato to diversify one of America’s most purchased condiment items.

Kessler said, “Wholemato was created to fill a culinary void. Our Original Organic Agave Ketchup has received an inspiring response from retailers and customers and has proven that there is an appetite out there for even more ketchup creations.”

Wholemato Spicy Organic Agave ketchup is described as “medium”-level on the spicy heat index. It also has a touch of agave, for a sweeter flavor.

A 13-ounce glass container of Wholemato Spicy Organic Agave ketchup retails at $5.49, at retailers nationwide.