Winn-Dixie’s private label package designs receive praise from industry experts


JACKSONVILLE, Fla. Winn-Dixie’s packaging designs for three of its private label premium products were recognized as some of the United States’ best in the Private Label Packaging Awards, hosted by PL Buyer magazine.

“We are honored to have been recognized in this competition,” said Robin Miller, Winn-Dixie’s director of communications. “The redesign and relaunch of our private label products is another way for us to continue earning trust and loyalty every day, by providing our customers with the quality they deserve at a great value.”

Eighteen winners were selected from a pool of about 300 new products. This was the sixth year that Buyer magazine held the awards contest.

The three Winn-Dixie product lines that were named “best of the best” in the nation included the private label organic line of grocery products such as cage-free eggs, green tea, salted butter and others; Winn-Dixie’s fresh breads; and also Winn-Dixie’s private label sorbet and gelato line.

“This year’s winning packaging is not only extremely attractive, but also highly innovative and functional. Judging criteria included innovation, overall looks and how well the packaging met its intended mission (set by the submitting company),” PL Buyer magazine’s editors said.

“I liked the way that they’re using a similar design across different product categories and having it still make sense,” said one of the judges, Lisa McTigue Pierce, editorial director of Flexible Packaging and editor-in-chief of Food & Beverage Packaging.

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