Wonderful Pistachios channels sweet, spicy flavors

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Wonderful Pistachios channels sweet, spicy flavors

07/29/2019
Spicy and sweet are the flavors Wonderful Pistachios wants to tackle with its new No Shells launches.

The Los Angeles-based company announced that consumers can now choose from the Chili Roasted and Honey Roasted flavors, which looks to cater to those who are on the hunt for some heat or sweetness.

"Snacking in 2019 is all about flavor; it's a key factor considered when we select any type of snack, and we also know that people eat more nuts when they're flavored," Adam Cooper, the senior vice president of Wonderful Pistachios said. "Our new flavors of Wonderful Pistachios No Shells will appeal to two distinct flavor fan groups, and they'll both find that delicious snacks can also be good for you."

The brand’s newly launched No Shells Chili Roasted contains red pepper, garlic and vinegar flavors, while No Shells Honey Roasted channels honey, sugar and a pinch of salt, the company said.

"As we continue to share the benefits of eating mindfully, Wonderful Pistachios is also a well-positioned alternative for the increased number of fans looking for non-meat sources of protein," Cooper said. "Plant-based protein sources like Wonderful Pistachios provide the added bonus of fiber, which meat doesn't offer.

Each of the brand’s new launches will debut with distribution in 55,000 stores nationwide in 5.5-oz. bags that retail for $6.99 and 2.25-oz. bags for $3.29.