Wonderful Pistachios No Shells campaign brings the laughs

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Wonderful Pistachios No Shells campaign brings the laughs

By Gisselle Gaitan - 05/07/2018
Wonderful Pistachios is looking to raise awareness for its recently repackaged No Shells brand of products by launching a new campaign entitled, “Sometimes Naked Is Better.”

Kicking off with a digital video starring Venus de Milo the campaign brings to life what happens when the sculpture of off the clock, which includes snacking down on the Los Angeles-based company’s snack.

“Wonderful Pistachios No Shells are popular among our consumers looking for a little convenience in their snacking and to easily use in recipes to add a little crunch and protein to their meals,” Adam Cooper, vice president of marketing at The Wonderful Company, said. “Our No Shells brand has grown 40% over the past year to $150 million in retail sales. We are optimistic that the eye-catching new packaging and a new dedicated campaign will accelerate the growth in this segment.”

The company’s new creative campaign, which was created by its in-house creative team, will be supported by public relations, digital, social media, in-store displays and a large-scale advertisement in Times Square.

“The displays for these new bags have a small footprint that are great for placement at checkout,” Cooper said. “And we know 80% of shoppers are looking for healthier options at the register.”

Wonderful Pistachios No Shells are available in roasted and salted and lightly salted options that come in 2.5-oz., 6-oz., 12-oz. and 24-oz. sizes nationwide. The snack also will soon be debuting in a new grab-and-go 0.75-oz. bag.