YoCrunch kicks off integrated marketing campaign

NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.

The company's "It's YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M's, Reese's Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.

"We have a great product with a very loyal following and as we look to broaden our awareness of the brand and grow our consumer base we have decided to embark upon a more aggressive and visible marketing plan," YoCrunch SVP marketing Ralph Tschantz said. "Fathom brought us a brand idea and communications plan that really captured our product innovation in a way that will resonate with our 'Mean Well Mom' target audience and help meet our aggressive growth plans."