YoCrunch launches Yopa! Greek yogurt brand

NAUGATUCK, Conn. — YoCrunch has introduced a new line of Greek yogurt, the company said.

Yopa! is described as an authentic, strained Greek yogurt whose name is a portmanteau of "Yo" for "yogurt" and the traditional Greek cheer for joy, "opa!"

The company has hired 2012 Olympic gold medalist and Associated Press female athlete of the year Gabby Douglas to promote the brand.

The yogurt, made from regionally sourced milk, is available around the country for $1.39 per cup and $3.49 per four-pack and is available with a variety of toppings, including granola, toasted almonds and dark chocolate pieces.