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To yogurt, it’s all Greek

10/25/2010

MINNEAPOLIS —Americans have embraced Greek yogurt, and more brands of the thick, creamy yogurt are being included in dairy cases. General Mills’ Yoplait brand is one of the latest—and more affordable—entries.


Yoplait’s Greek version is available in 6-oz. servings in four flavors: plain, honey vanilla, strawberry and blueberry. Each serving of Yoplait Greek contains 12 g of protein and 0 g of fat.


Yoplait is priced significantly below other products on the market. While some competing brands retail for $1.69, Yoplait Greek has a suggested retail price of $1.19. With a lower-priced option, even more consumers are likely to switch over to Greek yogurt.

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