Yoplait Light taps Alison Sweeney for new campaign

MINNEAPOLIS — Yoplait Light has introduced a new campaign that aims to offer women a simple way to watch their calorie intake.

The “Yoplait Light Swap” campaign encourages women to make small changes to their diet in order to see a big difference. As part of the campaign, the brand teamed up with "The Biggest Loser" host and "The Mommy Diet" author Alison Sweeney, who will offer her favorite swaps on Yoplait Light's Facebook page. Additionally, fans can share their own swaps, as well as access recipes and quizzes.

“We’ve heard from Yoplait Light fans that swapping is an easy way to help manage their weight – and many are already doing it with their snack or dessert choices,” Yoplait Light associate marketing manager Kim Francis said. “Through online tools and recipes, expert advice and shared swap ideas from consumers, we hope to give women what they need to integrate swapping into their lifestyle.”