Yuengling goes for the gold with new pilsner

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Yuengling goes for the gold with new pilsner

By Gisselle Gaitan - 03/20/2018
A new core product that has been 17 years in the making has come to D.G. Yuengling and Son. The Pottsville, Pa.-based company unveiled its latest innovation, the Golden Pilsner, which is crafted with hops and malt for a smooth, crisp taste.

"Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor," Jen Yuengling, 6th generation brewer, D.G. Yuengling and Son, said. "We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan."

Containing 4.7% ABV and 135 calories, the brand's latest addition is an all-malt beer that combines pale, specialty malts, Hallertau and Saaz hops.

"We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We're excited for consumers to try it," the brewing company said.

Beginning April 1, the Golden Pilsner will be available in both cans and bottles in several markets, including Cleveland, Harrisburg and Schuylkill County, Pa., Atlanta, Virginia Beach, VA. and Rhode Island. In April and May, the beverage will expand throughout Florida and Georgia, and by the end of the year, it will be available across the brand’s 22-state footprint.

Further product information can be found on the company's website, Facebook and Instagram pages.