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CHPA Educational Foundation names Self-Care Marketing Award recipients

The 2022 U.S. Self-Care Marketing awards honored 10 grand prize winners across nine categories as well as a People’s Choice Award.

The Consumer Healthcare Products Association’s Educational Foundation held its 7th Annual Gala on Wednesday at the Plaza Hotel in New York City.

Raising 45% more in donations compared to 2021 and bringing together 350 attendees from 82 companies across the self-care industry, the event was a sweeping success. The event celebrates the foundation’s critical consumer-focused work to help people live happier, healthier lives through responsible self-care.

In addition to highlighting the foundation’s key 2022 public health educational initiatives, the event program also featured the 2022 U.S. Self-Care Marketing awards, honoring 10 grand prize winners across nine categories as well as a People’s Choice Award, to recognize the strategic innovation and marketing expertise of CHPA member companies in both the over-the-counter medicine and dietary supplement industries.

[Read more: CHPA welcomes new members, elects board members and officers]

Participation in this year’s awards was especially strong, with more than 40 entries. A judging panel of six independent experts was used to narrow the field to this year’s 25 finalists, whose work was also honored at the event.

“Each year, we are increasingly impressed by the quality and creativity of submissions, with this year’s entries being particularly exceptional,” said Mary Leonard, managing director, CHPA Educational Foundation. “Congratulations to our finalists and winners for being outstanding marketing leaders in our industry. A special thank you also goes out to our esteemed judging panel for lending their time and expertise to score this year’s nominations.”

The awards were presented by CHPA Educational Foundation board members Elizabeth Karvonen, team lead of the Emerson Group, and Google’s head of industry Yvette Baez. The volunteer awards judging panel included representatives from SGS & Co, UWG, Tracy-Locke, Cardinal Points Consulting, GMMB, and LifeStyles Healthcare.

[Read more: CHPA names recipient of Ivan D. Combe Lifetime Achievement Award]

Here are the 2022 U.S. Self-Care Marketing Awards finalists and winners:

Best Product Launch on a Brand Budget of Less than $5M

WellSpring Consumer Healthcare: “Don’t Fear the Boo Boo” – Bactine Max –WINNER

Advantice Health: Multi-Purpose Nail Repair Launch – Kerasal

Best Product Launch on a Brand Budget of More than $5M

Johnson & Johnson Consumer, Inc: BAND-AID Brand Launches OURTONE Line of Inclusive Bandages –WINNER

Bausch + Lomb: BioTrue Hydration Boost Lubricant Eye Drops Launch

Bayer Consumer Health: “Worst Golf Swing in America” – AleveX  

Best Digital Campaign on a Brand Budget of Less than $5M

Haleon: “Work from Anywhere” – Gas-X –WINNER

Church & Dwight Co., Inc: “Instacart Full Funnel” – Zicam

Johnson & Johnson Consumer, Inc: “2021 E-Sports Campaign with NRG Rocket League” – VISINE  

Best Digital Campaign on a Brand Budget of More than $5M

Sanofi Consumer Healthcare: “Comebaq Courts” – Icy Hot –WINNER

Foundation Consumer Healthcare LLC: “Strip On!” – Breathe Right Nasal Strips

Reckitt: “Think Bigger” – Neuriva

Best Corporate Social Responsibility Campaign Promoting Safe Use

The Procter & Gamble Company: “HBCU and Divine 9 Challenge” – Metamucil –WINNER

Johnson & Johnson Consumer, Inc: “Thriving While Aching”

Bayer Consumer Health: “Most Meaningful Melody” – Bayer Aspirin

Best Social Media Campaign

Bayer Consumer Health: “Teach Me How to Gummy” – One A Day 50+ Gummies –WINNER

Bausch + Lomb: “Natural Beauty” – LUMIFY Redness Reliever Eye Drops 

Sanofi Consumer Healthcare: “Euphemisms” – Gold Bond Medicated Body Powder

Multicultural and Inclusive Campaign of the Year

Johnson & Johnson Consumer, Inc: “Care Without Limits” – TYLENOL –WINNER

Haleon: “Right to Rest and Recover” – Theraflu

Reckitt: “Our Community Needs You Well” – Mucinex

Most Innovative Marketing Campaign on a Brand Budget of Less than $5M

Advantice Health: “Now, No More Ow!” - New Skin Sensitive Skin Liquid Bandage –WINNER

Most Innovative Marketing Campaign on a Brand Budget of More than $5M

Avrio Health L.P: “Poop Should Never Feel Painful” – Colace –WINNER

Bayer Consumer Health: #NoApologiesPeriod – Midol

Haleon: “Game Over for Headaches” – Excedrin Extra Strength

Church & Dwight: “The Pleasure is Ours” – Trojan

People’s Choice Award

Haleon: “Right to Rest and Recover” – Theraflu –WINNER

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