CHPA Educational Foundation names Self-Care Marketing Award recipients
The Consumer Healthcare Products Association’s Educational Foundation held its 7th Annual Gala on Wednesday at the Plaza Hotel in New York City.
Raising 45% more in donations compared to 2021 and bringing together 350 attendees from 82 companies across the self-care industry, the event was a sweeping success. The event celebrates the foundation’s critical consumer-focused work to help people live happier, healthier lives through responsible self-care.
In addition to highlighting the foundation’s key 2022 public health educational initiatives, the event program also featured the 2022 U.S. Self-Care Marketing awards, honoring 10 grand prize winners across nine categories as well as a People’s Choice Award, to recognize the strategic innovation and marketing expertise of CHPA member companies in both the over-the-counter medicine and dietary supplement industries.
[Read more: CHPA welcomes new members, elects board members and officers]
Participation in this year’s awards was especially strong, with more than 40 entries. A judging panel of six independent experts was used to narrow the field to this year’s 25 finalists, whose work was also honored at the event.
“Each year, we are increasingly impressed by the quality and creativity of submissions, with this year’s entries being particularly exceptional,” said Mary Leonard, managing director, CHPA Educational Foundation. “Congratulations to our finalists and winners for being outstanding marketing leaders in our industry. A special thank you also goes out to our esteemed judging panel for lending their time and expertise to score this year’s nominations.”
The awards were presented by CHPA Educational Foundation board members Elizabeth Karvonen, team lead of the Emerson Group, and Google’s head of industry Yvette Baez. The volunteer awards judging panel included representatives from SGS & Co, UWG, Tracy-Locke, Cardinal Points Consulting, GMMB, and LifeStyles Healthcare.
[Read more: CHPA names recipient of Ivan D. Combe Lifetime Achievement Award]
Here are the 2022 U.S. Self-Care Marketing Awards finalists and winners:
Best Product Launch on a Brand Budget of Less than $5M
WellSpring Consumer Healthcare: “Don’t Fear the Boo Boo” – Bactine Max –WINNER
Advantice Health: Multi-Purpose Nail Repair Launch – Kerasal
Best Product Launch on a Brand Budget of More than $5M
Johnson & Johnson Consumer, Inc: BAND-AID Brand Launches OURTONE Line of Inclusive Bandages –WINNER
Bausch + Lomb: BioTrue Hydration Boost Lubricant Eye Drops Launch
Bayer Consumer Health: “Worst Golf Swing in America” – AleveX
Best Digital Campaign on a Brand Budget of Less than $5M
Haleon: “Work from Anywhere” – Gas-X –WINNER
Church & Dwight Co., Inc: “Instacart Full Funnel” – Zicam
Johnson & Johnson Consumer, Inc: “2021 E-Sports Campaign with NRG Rocket League” – VISINE
Best Digital Campaign on a Brand Budget of More than $5M
Sanofi Consumer Healthcare: “Comebaq Courts” – Icy Hot –WINNER
Foundation Consumer Healthcare LLC: “Strip On!” – Breathe Right Nasal Strips
Reckitt: “Think Bigger” – Neuriva
Best Corporate Social Responsibility Campaign Promoting Safe Use
The Procter & Gamble Company: “HBCU and Divine 9 Challenge” – Metamucil –WINNER
Johnson & Johnson Consumer, Inc: “Thriving While Aching”
Bayer Consumer Health: “Most Meaningful Melody” – Bayer Aspirin
Best Social Media Campaign
Bayer Consumer Health: “Teach Me How to Gummy” – One A Day 50+ Gummies –WINNER
Bausch + Lomb: “Natural Beauty” – LUMIFY Redness Reliever Eye Drops
Sanofi Consumer Healthcare: “Euphemisms” – Gold Bond Medicated Body Powder
Multicultural and Inclusive Campaign of the Year
Johnson & Johnson Consumer, Inc: “Care Without Limits” – TYLENOL –WINNER
Haleon: “Right to Rest and Recover” – Theraflu
Reckitt: “Our Community Needs You Well” – Mucinex
Most Innovative Marketing Campaign on a Brand Budget of Less than $5M
Advantice Health: “Now, No More Ow!” - New Skin Sensitive Skin Liquid Bandage –WINNER
Most Innovative Marketing Campaign on a Brand Budget of More than $5M
Avrio Health L.P: “Poop Should Never Feel Painful” – Colace –WINNER
Bayer Consumer Health: #NoApologiesPeriod – Midol
Haleon: “Game Over for Headaches” – Excedrin Extra Strength
Church & Dwight: “The Pleasure is Ours” – Trojan
People’s Choice Award
Haleon: “Right to Rest and Recover” – Theraflu –WINNER