Market Performance Group, a leading end-to-end CPG strategy and services company, is welcoming former ShopRite executive Chris Skyers as executive vice president, grocery channel, effective immediately.
Skyers will have wide-ranging responsibilities, leading all aspects of the grocery channel, as well as supporting high level strategic planning and management of a high-performing, dynamic team to further enhance service to MPG customers within this important channel.
“I am excited by the opportunity to join a company of the caliber of MPG and elevate the voice of the consumer to strengthen our business partners,” Skyers said.
His role will be critical to building and sustaining extraordinary customer relationships at all levels, especially senior levels, and he will provide leadership in the development of company sales and marketing solutions, long- and short-term market channel strategies, and ongoing customer solutions that deliver positive impact.
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“I am looking forward to further amplifying MPG’s already strong results in grocery under the new leadership of Chris Skyers, who is a strategic thinker, strong collaborator and proven leader known for his deep knowledge of the grocery channel and mass market retailing,” said Jason Reiser, president, MPG sales services and strategy. “I am confident he will keep our promise to clients by creating the best path forward — from market strategy to in-market reality.”
At Wakefern, Skyers led high-impact teams and strategies for banner brands, including Shoprite, Price Rite, The Fresh Grocer and Dearborn Market. Most recently, he served as vice president of Own Brands — the company’s portfolio of private label brands. Assuming this role in 2018, Skyers spearheaded the successful overhaul of ShopRite private label through the creation of two completely new and proprietary brands, Basket Bowl and Paperbird.
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Additionally, his team led the reinvention of the organization’s better-for-you brand, Wholesome Pantry. It is through Skyers’ unyielding focus on the consumer that he led the team to grow this business by more than $2.7 billion in sales.
A highly recognized industry thought leader, Skyers also had roles as vice president of health and beauty, as well as vice president of corporate merchandising and marketing.