Cinnamon Toast Crunch Cinnadust sweetens up foods, beverages

The flavor of Cinnamon Toast Crunch soon can be added to any food and coffee.

B&G Foods, the Parsippany, N.J.-based parent company of the brand, is introducing consumers to Cinnadust Seasoning Blend.

“Families are increasingly experimenting with spices and seasonings in the kitchen, and Cinnamon Toast Crunch Cinnadust Seasoning Blend is our latest category innovation,” Jordan Greenberg, executive vice president and chief commercial officer at B&G Foods, said. “Cinnadust Seasoning Blend gives families the opportunity to add the iconic breakfast cereal flavor — and a little bit of nostalgia — to any food or beverage.”

Featuring the cereal’s cinnamon-sugar blend, as well as notes of caramel, vanilla and graham flavors, the seasoning can be ideal to add to baked goods, toast, coffee, desserts, ice cream and savory foods among others, the company said.

“Cinnamon Toast Crunch Cinnadust Seasoning Blend marks the first time consumers are able to bring the familiar flavor of Cinnamon Toast Crunch Cereal to favorite foods and beverages throughout all of their meals,” Liz Mahler, senior brand manager at the Cinnamon Toast Crunch brand, said. “Fans can now make anything and everything taste like Cinnamon Toast Crunch Cereal. We can't wait to see how creative families will get with Cinnadust Seasoning Blend!”

Cinnamon Toast Crush Cinnadust will be available for purchase on Sept. 1 at Sam’s Club nationwide. The distribution will expand to grocery stores and online retailers in early 2021.