Clear Essence adds brightening mask, revamps Skin Beautifying Milk

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Clear Essence Cosmetics face mask and skin milk

Clear Essence adds brightening mask, revamps Skin Beautifying Milk

By David Salazar - 10/08/2019

Clear Essence Cosmetics USA is expanding its offerings. The Fontana, Calif.-based company is introducing a face mask and debuting redesigned packaging for its Skin Beautifying Milk. 

The Clear Essence Exclusive Facial Brightening Mask was created with input from consumers of color who company officials said were asking for a sheet mask suited to their skin care needs. The mask includes tranexamic acid, which is meant to help reduce excessive pigmentation, as well as brighten the skin, diminish age spots and dark spots, reduce blemishes and even the skin tone. The mask also contains hyaluronic acid to deliver moisture to the skin without clogging pores. 

The brightening mask currently is available in single sachet and 5-packs. 

As Clear Essence augments its lineup, the company also is giving one of its mainstays a facelift. The company unveiled redesigned packaging for it’s Clear Essence Exclusive Skin Beautifying Milk, which now features a solid color scheme, gold foiling and minimalist lettering. The product now comes in a 10-oz. easy-to-use squeeze bottle. It also features text sandblasted onto the container, where the old packaging used a shrink-wrapped label, in an effort to reduce plastic consumption.

The Skin Beautifying Milk is is meant to gradually fade skin discoloration with a formula that include hydroquinone for an even-toned glow, the company said. It can help fade age spots, freckles or dark patches that result from pregnancy, sun exposure, hormones or birth control pills. It also can be used on darkened elbows, knees, knuckles, suntanned skin, feet and heels. 

The new packaging is set to debut in the middle of the third quarter of 2019.