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10/14/2019

Coca-Cola, Tic Tac partner on limited-edition mint

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The taste of Coca-Cola is taking on a whole new form.

Consumers will now be able to get the refreshing taste of soda delivered to them via a Tic Tac.

Together, the parent companies of both brands collaborated on the special edition mint, which will be available in the next few months in more than 70 countries around the world.

To introduce this new limited-edition innovation, a global integrated communication plan, television campaign, as well as online and social media communication activities, will be executed, the companies said.

Tic Tac Coca-Cola will be available in three different promotional packs packaged in the iconic Tic Tac boxes.

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