News Briefs

A new face is gracing the iconic orange Wheaties cereal box--tennis star Coco Gauff.

Gauff, who won the US Open Tennis Championship in 2023 and sits at No. 2  on the Women’s Tennis Association singles rankings, is the latest athlete to get her own cover. 

“It is an honor to be on the next Wheaties box, especially as the legendary Billie Jean King passes the historic ‘Wheaties Champion’ title onto me,” said Gauff. “I’ve had so many role models in this sport help guide my professional and personal journey, and I hope to keep empowering the next generation to also work hard and dream big.”

Gauff’s limited-edition Wheaties box will be available at major retailers for $6.19. 

Lil’ Drug Store Products is the new primary distributor of Procter & Gamble’s popular personal healthcare products in the convenience channel. 

"We are thrilled to expand our partnership with P&G for the distribution of its leading healthcare brands to the convenience channel," says Hayley Fry, Senior Director of Marketing at LDSP. "This strategic move will significantly increase the accessibility of P&G’s top SKUs, which are well-positioned for success in this channel."

Beginning Sept. 3, the partnership will give Lil’ Drug Store Products support  for its retail partners through its sales, broker, and category management teams, focusing on driving category growth and delivering effective healthcare solutions to the communities served.

"By optimizing the distribution of these brands, P&G will be able to effectively reach more consumers in their everyday environments,” adds Fry. “We are eager to leverage our expertise to boost distribution and revenue, and we are honored to be chosen as P&G’s strategic partner for growth in the convenience channel.”

Nesquik and DJ Khaled have come together to release a new ready-to-drink flavored milk—Another Bun. 

The cinnamon bun-flavored low-fat milk, whose name was inspired by the musician’s well-known catchphrase, was teased on social media through celebrity gossip page Deuxmoi. 

“Another Bun isn't just a first-of-its-kind flavor collab for Nesquik—it's a harmony of flavor,” said Meaghan Sparkman, general manager and marketing director of ready-to-drink beverages at Nestlé USA. “The new product will have fans hitting all the right notes, inspiring them to remix their day and fuel the bunny inside. Just like DJ Khaled has orchestrated his 25+ year journey in the music industry, Another Bun will have you shouting, ‘Another One!’” 

Nesquik’s Another Bun is available for purchase at any of the brand’s partner locations nationwide. 

Wahl Pro is rolling out its new Kuno Clipper, which pairs the latest blade technology with refined materials for a soft touch, the brand claimed.

The brand shared that Kuno features a detachable Diamond Blade, which boasts an innovative carbon coating with diamond-like properties that increase durability and keep blades sharp. 

"With the launch of the Kuno Clipper, we combined our 104 years of trusted expertise and technology with what stylists need—high performance off-scalp cutting, the option for a click or free-form taper lever, and thoughtful design," said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. "The German-engineered Kuno is sleek, lightweight, and quiet. We've created a luxury clipper for stylists seeking refined results."

Currently, the Kuno clipper is available for $299.99 on Wahl Pro’s official website and includes the Professional Cord/Cordless Clipper, Six Premium Cutting Guides, Power Cord, Styling Comb, Oil, Cleaning Brush, Operating Instructions and a Red Blade Guard. 

New from pH-D Feminine Health is its Nourishing Vulva Balm. 

The product is designed to care for the delicate skin of the vulva while providing softness and comfort, the brand said.

The balm is formulated with sea buckthorn, shea butter and moringa oil to combat free radicals, support healthy skin regeneration and promote nourishing benefit. It also contains squalene and olive oil for hydration and the promotion of skin elasticity. 

Free of harsh chemicals and fragrances, pH-D Feminine Health’s new Nourishing Vulva Balm retails for $22.99 and can be found at such retailers as Amazon, CVS, Target, Walgreens and Walmart. 

Odele is broadening its retail distribution with a newly launched Amazon storefront. 

“We are always striving to deliver an elevated, inclusive experience and premium performance at an accessible price point, wherever our consumer is…and there is no denying that consumer is on Amazon. The platform is ripe for trial and discovery when it comes to beauty, certainly, but it also allows for us to amplify our online presence far beyond our own site,” said co-founder Britta Chatterjee.  

Products that will be available on Amazon include its Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, as well as four stylers—Air Dry Styler, Dry Shampoo, Clarifying Shampoo, Leave-in Conditioner. 

The line first launched in January 2020 exclusively at Target and before expanding its retail footprint with Ulta Beauty and CVS Pharmacy in February 2023.