Cocoa Brown by Marissa Carter won the Drug Store News/ECRM Buyers’ Choice Award for its Fresh Start Tan Eraser during ECRM’s Sun Care program held in July.
The product was selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Self-tanning products have been very popular over the past several years as many consumers want to look tan but avoid too much sun exposure,” said Craig Chmielowicz, senior vice president of health and beauty Care for ECRM. “Our Buyers Choice Award-winning product helps users of these products remove the self-tanners quickly and easily. Congratulations to Cocoa Brown by Marissa Carter.”
Cocoa Brown was founded in 2012, in Dublin, Ireland by Irish celebrity and beauty expert Marissa Carter. It seeks to combine professional quality with affordable price points and its products have been used by celebrities such as Kylie Jenner and Khloe Kardashian. Its products can be found in more than 25,000 stores across 25 countries, at leading retailers such as Boots, Superdrug and Walmart. The entire Cocoa Brown by Marissa Carter range is 100% cruelty-free, Paraben-free, vegan friendly, Leaping Bunny approved and Peta-approved.
Cocoa Brown’s Fresh Start Tan Eraser was developed to remove all traces of self-tanners in under five minutes. The tan eraser formula contains no harmful ingredients and will leave skin fresh, clean and ready for the next tan application, according to the company.