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03/10/2021

Colliders pair desserts, classic candy pieces

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Colliders are putting a new spin on its dessert line via some well-known candy brands.

The company announced that it would be rolling out a new collection of refrigerated sweets that feature pieces of Reese’s, Kit Kat and Hershey’s chocolate among others.

Available in three formats, options consumers can choose from include:

  • Twisted, which is a creamy vanilla dessert that has been topped with pieces of Reese’s, Kit Kat, Hershey’s Cookies n’ Cream and Heath;
  • Chopped, which is a cool and creamy dessert option with chopped pieces of Reese’s, Hershey’s Chocolate, Hershey’s S’mores and Hershey’s Mint; and
  • Layered, which is a creamy dessert with a chocolate topping and features pieces of Reese’s, York, Mounds and Rolo.

“Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle,” Nicole Kulwicki, general manager for desserts at Kraft Heinz said. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat in a completely new way.”

Consumers can find Colliders desserts in the refrigerated pudding section of retailers nationwide.

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