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Living Essentials brings shots of energy to shelves
NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.
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Optimizing SKU lineup equals success with Curtis at Costco
ISSAQUAH, Wash. — Vic Curtis has come a long way since he began working for Costco Wholesale in 1991 as a pharmacy manager.
Recently, he was promoted to SVP pharmacy and has seen action in prescription and OTC merchandising, pharmacy operations, mail-order and Internet-based pharmacy, and pharmacy benefit management services, as part of Costco’s team led by Charlie Burnett, the “dean” of Costco’s pharmacy/health and beauty business.