In time for Memorial Day weekend, country music singer Morgan Wallen and Ryl Tea, a brand specializing in ready-to-drink teas, debut the first flavor curated by the musician: Ryl Sweet Tea.
Per the brand, the tea is an antioxidant-rich, zero-sugar, low-calorie alternative to Southern sweet tea. The beverage features a black tea base and contains 200 mg of tea polyphenols. It is sweetened with monk fruit, stevia leaf extract and allulose.
The product has been in development for six months, working closely alongside Wallen, an investor and ambassador for the New Jersey-based company.
“Ryl Tea and I worked hard to capture the sweet tea taste I remember from my childhood. It took time, but it was well worth the wait. I love this sweet tea and the fact that it’s healthy makes it all the better,” said Wallen. “This tea takes me right back to my Mamaw’s front porch on a hot summer’s day.”
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"Morgan was an invaluable resource in getting the Southern Sweet Tea just right through a taste verification step in the development process. It's what makes this flavor so unique and authentic," said Blodin Ukella, founder and CEO of The Ryl Company. "We're proud to introduce a product that delivers a delicious and nostalgic taste yet aligns with our mission to provide clean and functional options to our loyal customers.”
Wallen’s Ryl Sweet Tea is currently available at www.drinkryl.com. Products will soon be available via the GoPuff app beginning in early June. Wallen and Ryl have also partnered with retail partners Harris Teeter, Brookshire Grocery and Reasor's to launch the brand with in-store display activations this June. By mid-June, consumers can find Wallen’s Sweet Tea in pre-existing Ryl Tea retailers: Wegmans, Shoprite and Sprouts Farmers Market.
In late July, Kroger will add Ryl Sweet Tea to its shelves. Ryl Sweet Tea will be found in several Kroger divisions, including Dallas, Nashville, Michigan, Mid-Atlantic and Fred Meyer, with more divisions to follow by October. Retail pricing starts at $27.99 per 12-pack.
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